How Web-Dependent Businesses Stay Connected to Online Users Cost-Efficiently

PORTLAND, Ore. and FUERTH, Germany, Oct. 23, 2006 – When it comes to Website performance, knowledge is power.

In the Google era, companies that don’t realize when their Websites are down - particularly e-commerce companies and businesses that rely on Web-based applications - can effectively expect to lose out on business in both the near term and the long term, said Dirk Paessler, president of Paessler AG, a network monitoring company. The absence of an instant alert mechanism to notify you when your Website is down can cause lost revenue and lost customers.

Downtime has increasingly become a costlier fact of life for online-centric companies as both key business decision-makers and consumers continue to look to Websites for their everyday needs at work and at home.

For instance, 91 percent of engineers reported using the Internet to find components and suppliers, according to a 2006 study released by GlobalSpec, Inc. And approximately 77 percent of Americans are now online, spending nine hours a week on the Internet – excluding e-mail correspondence, according to a Harris Interactive poll released in 2006. By comparison, 57 percent of Americans surfed the net in 2000.

"It’s been well-documented that more and more people rely on the Internet for their information," Paessler said. "The data clearly intimates that businesses that depend on online users ought to know when their sites are down, so they don’t disappoint or lose the core audiences."

He added that, from a monitoring standpoint, businesses generally fall into two types of categories: businesses that have a vendor-provided solution that they administer in-house or businesses that don’t have the budget or resources to invest in and administer an ongoing solution.

On-demand network monitoring tools such as Paessler AG’s Bello service allow businesses - without or without IT departments - to have their Websites and other key servers seamlessly monitored from an external location.

Bello, Paessler said, periodically monitors users’ servers and notifies them via email, ICQ, or SMS/pager as soon as outages occur. The service works with http, ftp, smtp, pop3, and dns servers and can be used by anyone with a Web browser. At users just enter the URLs they want to monitor, and, as a cost-control measure, they set the service’s monitoring intervals, which can be as often as every minute. For home users 2 sensors with a monitoring interval of 60 minutes are free. Additional sensors can be used from as low as $1.95 USD per sensor on.

"We see Bello as an outside second opinion on server activity for IT teams with an in-house monitoring solution," Paessler said. "And companies without any kind of monitoring solution can simply register for the service and know that they’ll instantly be alerted if their site goes down."

Paessler AG’s Bello monitoring service builds on Paessler’s IPCheck monitoring technology that’s currently used by various Fortune 500 companies and has been enhanced and refined over an eight-year period.

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