Chicago, IL – March 25, 2024
CRN®, a brand of The Channel Company, has recognized Paessler AG, the monitoring experts, with a prestigious 5-Star Award in its 2024 Partner Program Guide. This annual guide provides essential information to solution providers exploring technology vendor partner programs that offer high value and align with their business needs and goals.
The breadth and depth of support and resources technology vendors offer through their partner programs is a critical consideration for solution providers assessing which IT vendors, service providers, and distributors to team with in building world-class technology solutions. Program elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set vendors apart and play a key role in boosting their partners’ long-term growth.
The 5-Star rating is awarded to the companies that have built their partner programs to go above and beyond in their commitment to nurturing strong, profitable, and successful channel partnerships.
For the 2024 Partner Program Guide, CRN evaluated vendors based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.
Paessler enhanced their partner program by creating vertical-specific partner sales training materials to develop sales strategies with customizable marketing campaigns for a cohesive, integrated approach to reach potential customers in high-growth markets.
Through Paessler AG’s PRTG software, solution providers have deeper insights with a holistic view into their customers’ IT and OT environments. This helps increase their value, builds stronger relationships, and establishes a deeper trust when pitching additional services and sales opportunities to end-user customers based on actionable and accurate data. PRTG also helps to detect issues in an end user’s network before it becomes problematic.
“We are honored to be recognized with a 5-Star Award in CRN’s 2024 Partners Program Guide,” says Helmut Binder, CEO, Paessler AG. “We are incredibly proud of the significant changes our North American team has made to our partner program to help solution providers be even more successful when proposing PRTG as a must-have solution as part of an end-user’s comprehensive technology plan, regardless of their size, vertical or business focus. We appreciate CRN’s recognition of this accomplishment.”
“Recognition on this list reflects the value of the spotlighted vendor partner programs and their commitment to evolving with solution providers and supporting IT channel success,” said Jennifer Follett, VP, U.S. Content and Executive Editor, CRN, at The Channel Company. “This recognition empowers solutions providers to discover vendors that keep pace with the evolving requirements of their business and their clients. With CRN’s 2024 Partner Program Guide, solution providers can access deep insights into the unique strengths of each partner program and vendors who demonstrate dedication to their partner community.”
The 2024 Partner Program Guide will be featured in the April 2024 issue of CRN and online at www.CRN.com/PPG.
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