B – Data processing during website visit
1. For the technical provision of the page
Every time a user accesses a page of this website and every time a file is retrieved, data is processed to establish the connection and to display the website correctly; this includes the name of the file retrieved, the date and time of the retrieval, the amount of data transferred, a message stating whether the retrieval was successful, a description of the type of web browser used (if transmitted by your browser), and the IP address of the retrieving computer. The processing of this data is necessary to establish the connection and display the data and is based on Art. 6 para. 1 lit. b GDPR.
Various cookies are also set for this purpose; these are required to display the website. The required cookies are named in the consent management (Consent Management Tool) under "functionally essential cookies".
2. Consent management (Consent Management Tool)
Consents to cookies can be given or withdrawn for several processing operations combined for common purposes for the following categories: Usage analysis/performance measurement, marketing/targeting, use of individual services.
3. For pseudonymised usage analysis
This website uses various third-party services to generate pseudonymised or anonymous information about the way the page is used and to better tailor the content offered to users. For this purpose, pseudonymised data on the page use such as time, duration and manner of page access as well as information on the browser used, regional origin and technology used are transmitted to the respective provider. The individual processing operations are described in more detail in the Consent Management Tool and are carried out on the basis of the consent given there in the tool for processing operations and cookies in the category "usage analysis/performance measurements".
Google Analytics: Web analytics service provided by Google, Inc. ("Google"). In the process, information about your use of this website is transmitted to a Google server in the USA, stored there and generated into anonymised reports about the use of the website and activities within the online offering. We would like to point out that on this website Google Analytics has been extended by the code "get._anonymizeIP();" to ensure anonymised collection of IP addresses.
Google Signals: Google Signals enables us to receive additional reports about our users who have configured their advertising settings in their Google account so that Google can display advertising to them across all their devices. This feature helps us to understand how users interact with our website. If you give your consent in accordance with Art. 6 para. 1 a GDPR, we will receive information about your use of our website on various devices. This enables us to adapt our online offers to better meet your needs.
If you have activated Google Signals and you visit our website, Google Analytics may collect data in aggregated form, such as visits, page views, the duration of your website visit, location data and the type of device you are using. This data is used together with a pseudonymized user ID to create cross-device user statistics.
For more information about Google's privacy practices, please visit the Google website at https://policies.google.com/privacy.
Usabilla: We use Usabilla to get feedback on our website. Usabilla will display surveys to randomly selected visitors on some pages. These surveys are anonymous and do not contain any personal data of the participants. Please also see the explanations about Privacy and GDPR of Usabilla.
4. For pseudonymised advertising and advertising performance measurement ("targeting cookies" category)
With your consent, which you give (or revoke if necessary) in the pop-up window "Centre for data protection settings" in the category "Targeting cookies", pseudonymised data is processed for the placement of interest-based advertising on part of Paessler and for the measurement of advertisements. The individual processing operations are described in more detail in the Consent Management Tool and are carried out on the basis of the consent given there in the tool for processing operations and cookies in the "marketing/targeting" category.
5. Generation of anonymous user characteristics
When the page is accessed, an anonymous user ID is generated based on the information transmitted about the clients/devices used, the time the page was accessed and the IP address, which can be used to combine the activities and page views into an anonymous user profile. This anonymous user identifier is generated from this data solely for the purpose of creating an anonymous user profile and is based on Art. 6 para. 1 lit. f GDPR.
6. Fraud detection
To identify and stop click fraud, we use a fraud screening service provider (Lunio.ai, which is operated by PPC Protect Limited, The Strawberry Fields Digital Hub, Euxton Lane, Chorley, United Kingdom, PR7 1PS).
For this purpose, the tool monitors the IP addresses that are processed and the usage behavior on our website, and blocks fraudulent IP addresses. Therefore, your IP address is also checked when you visit our website to detect fraud. No other personal data is processed. Information from your device is not retrieved for verification. The processing is carried out on the basis of Article 6 para. 1 lit. f GDPR and our legitimate interest in the prevention of fraud and the secure provision of our website. Once the IP address check has been completed, all personal data is deleted.