Paessler launches dedicated program to drive MSP growth across Europe

As IT environments continue to become more complex, businesses are increasingly relying on specialized MSPs to manage and optimize their diverse technologies and platforms. The demand for expertise in cloud computing, cybersecurity, IoT, and data analytics continues to rise, driving the need for MSPs that can deliver tailored support to continuously monitor these critical areas.

“Businesses are seeking MSPs to deliver maximum value in their transformation roadmap while enhancing operational efficiency and reducing costs,” said Edward Knight, MSP Director at Paessler. “Our new program is built to align with these market needs, offering a service-led model that enables MSPs to scale and grow.”

Paessler’s MSP Program is a brand-new initiative designed to help MSPs navigate the increasing complexity of IT environments while capitalizing on growing business transformation investments. According to Gartner, global IT spending is projected to reach USD $5.74 trillion in 2025, a 9.3% increase from 2024. To support this growth, Paessler’s program provides a structured and flexible alternative to traditional license reselling, enabling MSPs to accelerate go-to-market success.

A tailored approach to MSP success

The new MSP Program is structured to provide maximum flexibility and collaboration for partners, ensuring they can leverage Paessler’s monitoring expertise while delivering value-added services to their customers. Key benefits of the program include:

• Flexible licensing model: MSPs can consume licenses in a way that fits their business model, allowing them to scale alongside their clients.
• Service-led model: MSPs can purchase sensors and deliver tailored service offerings to their customers, ensuring an optimized approach to IT monitoring.
• Enhanced collaboration: Dedicated support, joint pitching opportunities, and tailored training to equip MSPs with the tools needed to succeed.
• Co-marketing investment: Increased funding for co-marketing initiatives to drive demand generation and market awareness.
• Listing & promotion: MSPs receive official recognition and promotion on Paessler’s MSP page, increasing visibility and customer awareness.
• Dedicated sales resources: MSPs gain access to dedicated sales support to accelerate growth.
• Incentivized tiered discounting: A scalable discounting model ensures cost efficiency as MSPs expand their businesses.
  

Europe takes center stage

The new MSP Program will launch across Europe in Q1 2025. Following the European launch, Paessler plans to expand the program to the U.S. market later in 2025, alongside the appointment of a dedicated MSP lead in the region. 

“Our ambition for the MSP Program is to offer a viable alternative to traditional license reselling. 2025 will be a pivotal year for MSP growth, both for Paessler and our partners. By enabling MSPs to adopt a model that aligns with their service offerings, the program supports sustainable expansion and long-term success,” added Knight.