Public sector growth drives Paessler success
11 February 2014 - Public sector investment in IT infrastructure and efficiency drives across all sectors led to a 43% growth in UK sales for network monitoring specialist Paessler in 2013. This growth was reflected in the channel; where Paessler more than doubled its sales and witnessed its top five channel partners increase their sales by 40%. These preliminary results come after four consecutive years of growth for the software provider in the UK, despite IT budgets remaining restrained.
Paessler attributes the continued rise in demand for its PRTG Network Monitor software to IT departments needing a greater understanding of their IT estates as they looked to maximise existing networks and make smarter investments. This was particularly true for the large retail and public sector organisations with huge storage capacity, where IT teams were striving to do more with less.
In the coming year, the software provider expects to see sales continue to increase as businesses get to grips with the 'super' network - with organisations requiring monitoring tools capable of reporting on the performance and response time of increasingly complex networks.
To keep up with the strong demand, Paessler increased its global workforce by 25%, and strong global sales resulted in the company being featured on the Deloitte Technology Fast 500 EMEA.
Christine Lindner, UK Business Development Manager at Paessler, said: "With IT budgets still squeezed, products which allow organisations to get more out of what they already have and save on new equipment have proved popular in the last 12 months.
By building closer relationships with our channel partners, implementing more active marketing and continuously adding new features to PRTG in 2013, we have been well-positioned to continue supporting new and existing customers as their networks age and grow. These are challenging times for network managers, but PRTG is enabling them to pinpoint issues and use that data to make the business case for investment to fix persistent problems."
Paessler plans to increase the number of channel partners further in 2014, as well as offer more updates to retain PRTG's position as a market leading product. Paessler released version 14 of the product in February and will seek to address the problems caused by the volume of traffic that increasing mobile internet creates.
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