November 11, 2013 - Source: Fresh business thinking

The Business Argument For Transparent Pricing


By Christine Lindner

"The pricing model that you use to sell your product or service is vitally important. Not only is your price structure an integral part of your business model, it will also influence how prospective customers will perceive and interact with your products. The prices you set aren't a 'wish list' after all. [...]"

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