May 6, 2015 - Source: CRN UK
Good vendors revel in reseller promiscuity
By Rupert Collier
"The question of what vendors need to do to keep partners happy, engaged and successful at selling their products is a perennial one. [...] After working with many vendors and partners over the years, one thing rings constant: successful partnerships require work, honesty and promise-keeping on both sides. [...]"