April 11, 2016 - Source: bdaily

Preparing your website for a rush


By Dirk Paessler

"It's the moment every retailer dreams of - a mention in the national media perhaps, or a sudden craze for your product, and suddenly everyone's googling your name and crowding onto your website. A surge in website traffic is an easy problem to ignore - if the site runs perfectly well under a normal load throughout the year, most assume it will be just fine. But retailers can't afford to let excitement stop them paying attention to the basic functioning of their website. [...]"

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