April 11, 2016 - Source: bdaily
Preparing your website for a rush
By Dirk Paessler
"It's the moment every retailer dreams of - a mention in the national media perhaps, or a sudden craze for your product, and suddenly everyone's googling your name and crowding onto your website. A surge in website traffic is an easy problem to ignore - if the site runs perfectly well under a normal load throughout the year, most assume it will be just fine. But retailers can't afford to let excitement stop them paying attention to the basic functioning of their website. [...]"