Paessler’s Amanda Karkula featured on CRN’s 2021 Women of the Channel list

May 24, 2021 - Chicago, IL – Paessler AG, the monitoring experts, today announced that CRN®, a brand of The Channel Company, has named Amanda Karkula, senior channel sales manager, West and Canada, to the highly respected Women of the Channel list for 2021. This annual list recognizes the unique strengths, vision and achievements of female leaders in the IT channel. The 2021 Women of the Channel list acknowledges women from all over the IT channel, including vendors, distributors and solution providers. This is the second year that Karkula was selected to be amongst the esteemed and accomplished list of female channel professionals.

The women honored on this year’s list pushed forward with comprehensive business plans, marketing initiatives and other innovative ideas to support their partners and customers, helping them through the uncertainty brought on by the global COVID-19 pandemic. CRN celebrates these exceptional women for their leadership, dedication and channel advocacy.
Karkula was selected due to the accomplishments she achieved to better position Paessler’s channel partners for success.

Highlights include:

• Launched Time to Connect, Paessler's first North American channel partner conferences and pivoted to
  a virtual format once the pandemic made in-person event no longer possible;
• Brought Paessler’s new enterprise license PRTG Enterprise Monitor, to the channel despite challenges of
  marketing when travel was limited due to the pandemic;
• Designed and piloted Paessler’s newest partner certifications and successfully certified the first
  North American channel partners to hold these designations, which positions them to better grow
  their organization's long-term sales opportunities; and
• Leveraged distribution programs and channel relationships while growing existing relationships and
  expanding a focused VAR team organized by territory.

“Amanda truly cares about helping our channel partners grow their businesses, which is evident in the long-term, deep relationships she continues to build with them,” said Peter Campisi, regional manager channel sales, Americas. “Her innovative approach helps Paessler’s channel partners strategically break into monitoring technology in IoT, industrial manufacturing, healthcare, CCTV and other high-growth opportunities, on top of traditional IT monitoring. We are proud of her accomplishments and are grateful to CRN for recognizing her leadership in the channel.”

“CRN’s 2021 Women of the Channel list acknowledges accomplished, influential women whose dedication, hard work, and leadership accelerate channel growth,” said Blaine Raddon, CEO of The Channel Company. “We are proud to honor them for their many accomplishments and look forward to their continued contributions to the IT channel.” The 2021 Women of the Channel list is featured in CRN Magazine on May 10th and online at www.CRN.com/WOTC.

To learn more about Paessler’s channel partner program, contact [email protected].

About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

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