Once you perform regular monitoring, it will not help if you keep all the results and findings to yourself. Knowing whom to tell what information, and when to tell it, is a major necessity.
Your Employees/Colleagues
When there is a problem with your website, without a doubt, your employees and colleagues will hear from complaining customers. If they are aware about the latest results of the monitoring, such as an inaccessible or slowly loading Web page, they can handle customer queries in an informed manner.
Your Customers
Letting your customers know that you constantly monitor your website so that they will likely not have to face any site-related problems provides them with added assurance and builds customer loyalty. Knowing that problems are detected and fixed (sometimes even before they happen) means that your customers can trust your site to provide them with what they need on every visit.
Your Providers
Did you ever try to return an item to a store without a receipt? Without proof (paper trail), you usually will not get very far. Service providers are similar. With the thousands of customers they service each day, their support staff may require proof of any problems you may have with your service. Providing a detailed analysis to your provider allows them to provide you with an efficient resolution to your issues. Also, when your provider knows that you monitor every aspect of the service they provide, they will take any grievances more seriously.