Blog Entry of 2006-Nov-10 in Webstress
Four seconds is the maximum time online shoppers will wait for a Web page
A web shop has 4 seconds to deliver its webpages according to a study from JupiterResearch that examines consumer reaction to a poor online shopping experience - or the customer goes someplace else. While a few years ago usability expert Jacob Nielsen suggested 10 seconds to be the maximum time obviously the growing use of broadband connections has pushed the limit even further.
The report ranked poor site performance as second only to high product prices and shipping costs as leading factors for dissatisfaction among online shoppers. While prices may not always be so easy to change the speed of your online shop can be checked and optimized with tools like our Webserver Stress Tool.
Read the whole press release on the website of Akamai.