Blog Entry of 2006-Sep- 4 in Other by Dirk Paessler
Monitoring the Online Reputation of a Product or Company Name: Introduction
A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious. It can be destroyed in hours by a blogger upset with your company.Every single day, someone, somewhere is discussing something important to your business. Your brand, your executives, your competitors, your industry. Are they hyping-up your company or are they criticizing your service, complaining?
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