Today we are talking about a different kind of monitoring: This time we are not monitoring a network or systems. We are monitoring the web and the blogosphere for your product and/or company names.
A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious. It can be destroyed in hours by a blogger upset with your company.
Every single day, someone, somewhere is discussing something important to your business. Your brand, your executives, your competitors, your industry. Are they hyping-up your company or are they criticizing your service, complaining?
See the website Marketing Pilgrim for the detailed article " Online Reputation Monitoring Beginners Guide" on this topic. PS: Tomorrow we will follow this topic with a list of "10 Things That You Should be Monitoring About Your Company on the Web"

Latest Articles by Dirk Paessler

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2014-Apr- 8: OpenSSL Heartbleed Bug Vulnerability

2014-Mar- 5: The Future is Mobile: Are You Ready?

2014-Feb-25: Critical Security Update Available for PRTG Network Monitor

2013-Jul-16: Introducing Our New Passive Application Performance Sensor

2013-Apr-23: Paessler at VMware Forum 2013

2012-Nov- 7: New Version of PRTG Introduces 64bit Core Server and Other New Features

2012-Jul-13: The WMI Performance Test (2012 Edition)

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