Today we are talking about a different kind of monitoring: This time we are not monitoring a network or systems. We are monitoring the web and the blogosphere for your product and/or company names.
A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious. It can be destroyed in hours by a blogger upset with your company.
Every single day, someone, somewhere is discussing something important to your business. Your brand, your executives, your competitors, your industry. Are they hyping-up your company or are they criticizing your service, complaining?
See the website Marketing Pilgrim
for the detailed article " Online Reputation Monitoring Beginners Guide" on this topic.
PS: Tomorrow we will follow this topic with a list of "10 Things That You Should be Monitoring About Your Company on the Web"